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Golf bay booking system and website for Laganview Golf Centre

A bold, brand-led website for Laganview Golf Centre in Lisburn, Northern Ireland's largest golf venue. Recently redesigned and rebuilt around a simpler idea: serious practice or serious fun. Behind it sits our bespoke bay booking system and a tailor-made admin platform handling bookings, payments, gift cards, discounts and customer accounts.

The Laganview Golf Centre homepage, with the serious practice or serious fun headline

Laganview Golf Centre in numbers

11,100+ bay bookings taken through the system Confirmed and paid, since December 2023
48% more visits to the site December to June after the relaunch, against the same months before it
3,800+ customer accounts created People who booked and came back
The Laganview Golf Centre website as it is now
The Laganview Golf Centre website before we rebuilt it, in 2023
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The challenge: one venue, three audiences

Visitors arrive for completely different reasons, and the old site made every one of them take the same route through it.

Laganview had grown a lot since we first built their site. The venue now runs 50 floodlit bays, 12 social bays and a VIP suite, and it was the first driving range in Ireland to install Inrange ball tracking.

Someone who just wanted to hit a bucket of balls after work had to work out whether they needed to reserve anything at all, and a group booking a social bay for a birthday had to pick their way through the same pages.

Payments were the other half of it. Bays, gift cards, discounts and group deposits each need to be taken differently, and all of it had to come together in one booking flow.

Our approach: split the routes

Laganview has grown a lot since we first built their site, so we went back and rebuilt it around how people actually use the place.

The redesign splits that into three from the first screen. Practice is walk-ins only with no booking needed, social bays are booked online, and parties and group events go through an enquiry form. Someone who just wants to hit a bucket of balls after work no longer has to work out whether they need to reserve anything.

The rest of the design follows the same logic. Bold type, a much darker palette and the venue’s own photography, with the booking bar always within reach on both desktop and mobile.

Behind the site sits the admin the team actually live in. Availability, pricing, gift cards, discounts and customer accounts are all managed there, and confirmations go out on their own rather than being written by somebody at the desk.

The Laganview booking flow shown on two phones

What we built for Laganview Golf Centre

Fifty floodlit bays, twelve social bays and a VIP suite, each bookable or walk-in depending on what somebody came for.

Bay booking

Social bays are booked and paid for online, with availability, pricing and duration all managed by the team rather than fixed in code.

Three routes in

Practice is walk-in with nothing to reserve, social bays are booked online, and parties and groups go through an enquiry, separated from the first screen.

Payments and gift cards

Dojo handles card payments, gift cards are sold and redeemed through the same system, and discounts apply without a code being emailed around.

Customer accounts

Customers get an account and their booking history, which is what turns a first visit into a repeat one.

Automatic confirmations

PDF confirmations and receipts are generated and sent without anybody writing them out.

Inrange leaderboards

The first driving range in Ireland to fit Inrange ball tracking, with the leaderboards surfaced on the site.

What Carlie said

Working with Element Seven designing our new website and implementing our bespoke booking system for Laganview Golf Centre has been an absolute pleasure. From the initial consultation to the final delivery, Element Seven demonstrated professionalism, expertise, and a true understanding of our unique business needs.

Both Kyle and Luke took the time to listen to our requirements and provided valuable insights and suggestions throughout the development process. The end result exceeded our expectations, providing a seamless and efficient booking experience for our customers while streamlining our operations.

Furthermore, Element Seven's ongoing support has been exceptional, promptly addressing any minor issues or queries that arise. Their dedication to client satisfaction is evident in every interaction, and we are confident in the reliability and performance of our booking system thanks to their expertise. This is demonstrated through the increase of bookings we've received since launching our new website.

Overall, I highly recommend Element Seven to any business seeking a tailored solution for their booking needs. Their commitment to quality and customer service sets them apart, and we look forward to continuing our partnership with them in the future.

Carlie Rosbotham Head of Marketing, Laganview Golf Centre
Several Laganview pages together, including social suites and the booking steps

The Tech-Spec

Built with industry leading technologies like Vue.js and Laravel, we delivered a custom bay booking system and content management platform that lets the team manage availability, pricing, gift cards and site content themselves. Card payments run through Dojo, and confirmations go out automatically.

Frontend

HTML5, SCSS, CSS3, vue.js, Vue Router, Vuetify, Vite

Backend

Laravel (MVC framework)

Additional

Bespoke bay booking system, Dojo card payments, gift cards, PDF confirmations, Inrange leaderboards, Mailchimp, Google Analytics, Google Tag Manager

The Laganview parties and groups page for social bays
The Laganview your booking screen, choosing a date and time on mobile
The Laganview driving range and frequently asked questions pages across devices

Services on this project

Most of our clients use more than one.

01

Bespoke websites

Designed and built from scratch around your business rather than adapted from a template. Every page and every field is there because it earns its place.

02

Booking systems

Take bookings and payments on your own site, around your own rules, without handing over a fee on every booking you take.

03

Web applications

Software that does a job for the business rather than describing it. Members platforms, custom admin software and internal tools built around how the work actually gets done.

04

Laravel development

The framework we build almost everything on, and the one we are most often asked to take over.

05

Maintenance

Updates, backups and security handled quietly in the background, so problems are dealt with before they become urgent.

More work

A few of the other projects we have built.

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