Writing
Notes from
the studio.
What we have learned building websites, web applications and AI tools for businesses across Northern Ireland. Written by the people who did the building.
Latest post
Taking over a website or app somebody else built
The developer has moved on, the agency folded, or the project outgrew whoever built it. You are left with software your business depends on and nobody to call. Here is how we pick these up.
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More writing
What website maintenance actually covers
Maintenance is one of those line items that looks like an optional extra until the week you need it. Here is what is in...
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Shopify, WooCommerce or a bespoke store: selling online from Northern Ireland
Three ways to sell online, and the trade-offs nobody mentions until you are already committed. What we would pick for a...
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Laravel or WordPress: which should your business website run on?
WordPress powers a huge share of the web and is genuinely the right answer for a lot of sites. Here is where it stops be...
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What does an online booking system cost in Northern Ireland?
Venues ask us this constantly, and the honest answer depends less on the build than on how many bookings you take. Here...
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2026 is the year AI becomes operational for Northern Ireland's small businesses, here's what that actually looks like
AI adoption among UK small businesses has quietly tipped into the majority. Here's what that means for Northern Ireland...
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AI for Belfast Businesses: A Practical Guide to Using AI to Improve Efficiency in 2026
Artificial intelligence is no longer a Silicon Valley story. From chatbots that handle out-of-hours enquiries to automat...
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LoopDiary launches on the App Store: a simple habit tracker app for iPhone
We’re delighted to announce the launch of LoopDiary, a new iPhone app from Element Seven designed to make habit tracking...
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Redesigning Your Existing Website: Why a Smart Refresh Sometimes Beats Starting From Scratch
For most businesses, the question isn’t “Do we need a website?” anymore - it’s “Is the website we already have still doi...
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How Bespoke Web Design Delivers Long-Term Value
Thinking of upgrading your website? Bespoke web design using Craft CMS or Laravel offers superior long-term value, bette...
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Your Guide to Choosing a Web Design Agency in Belfast
Choosing the right web design agency in Belfast is critical for your business success. Discover why bespoke websites out...
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Why Craft CMS Is the Best of Both Worlds for Belfast Businesses
Craft CMS gives Belfast businesses the perfect mix of bespoke design and easy content management—ideal for brands that w...
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Is WordPress Hurting Your Business? Consider A Bespoke Website
Struggling with a slow, insecure, or underperforming WordPress site? Discover how Belfast businesses are improving their...
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The Future Web Designers in Northern Ireland: Engaging with NRC Students
Our Creative Director, Kyle Ferguson, visited Northern Regional College to inspire Interactive Digital Media students wi...
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Security Matters: Keeping Your Website Safe from Modern Cyber Threats
As businesses in Belfast and across Northern Ireland embrace digital transformation, they must also acknowledge the evol...
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How to Speed Up Your Website for Better SEO and User Experience
If you’ve ever clicked on a website that seemed to take forever to load, you probably didn’t stick around for long. It’s...
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Our New Hire: Meet Grace
We are thrilled to introduce the newest member of our development team, Grace! With over a decade of industry experience...
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Sustainable Web Design Belfast: Local Experts
In the age of digital transformation, sustainability extends beyond the physical world into the virtual realm. Eco-frien...
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Building Trustful Websites: Success in Belfast & Beyond
Trust is the cornerstone of any successful online presence. A trustworthy website not only attracts visitors, but also c...
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Shaping Brand Perception with Web Design in Belfast
In today's digital-first world, a company's website often serves as the primary touchpoint for customer interactions. Th...
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Streamlining E-commerce with Stripe Payment Gateway
Explore how Stripe, a leading online payment gateway, simplifies online transactions for businesses. Learn about its sea...
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YouTube vs Vimeo vs AWS: Video Hosting Comparison
Explore the distinct features, user experience, performance, and cost-effectiveness of three leading video hosting platf...
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Revolutionising Websites, Embracing the Power of Blockchain Technology
In recent years, the advent of blockchain technology has taken the world by storm, revolutionising various industries. O...
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How using AI can improve your website
In today's digital age, it's no longer enough to simply have an online presence. It's crucial to stand out from the crow...
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We are hiring!
We are looking for a talented, Full Stack Web Developer who will work alongside us as we grow in the coming years. You w...
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Growing your business in Belfast or Northern Ireland? Our websites can help!
Is your business offering more than what your website can deliver, or perhaps you have big aspirations for the future bu...
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5 simple reasons you shouldn’t have a social media feed on your website
Social media is a powerful tool for promotion, connecting with your audience and improving your online presence. You mig...
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7 Digital Marketing Tips for 2021
Adapting to the latest technologies is a key strategy when doing digital marketing. Using these techniques will help ens...
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How to make your Facebook ads more effective
So, you want to advertise on social media? You may have heard about or experimented with Facebook ads. However, most bus...
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How does voice search impact SEO?
Do you remember the good old days, when smartphones were just a pipe-dream and people searched the internet by typing se...
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How much is a website?
One of the most common questions people ask us when we get enquiries online or a quick phone call is “how much is a webs...
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SEO, what does it mean?
You have probably heard the term SEO, but what does it actually mean and how can it help your business online?
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7 reasons why Social Media Marketing is vital in 2020
Social media has become one of the most effective forms of digital advertising in recent years. It provides a platform f...
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Quality web design or template website?
In this blog we will talk about the differences between a bespoke designed website and a pre-designed template website....
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The state of web design in Belfast
Our ambition has always been to be recognised for our quality while delivering on the essentials that are key to success...
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A website can change your business in 2020
2020 has arrived, and we have finished celebrating and relaxing over the holidays, now that it is time to get back into...
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